Fraser Crowe values sustainable fashion

 

“The fashion and textiles industry is the second largest generator of pollution and waste in the world” 1


The Fraser Crowe team re-entered the fashion and textile industry with an understanding of this underlying issue. Our aim in part was to buck this trend and find a cyclic path that values the cloth. We are designing within an overarching ethical and environmentally friendly approach, towards closing the loop. At the same time, we have an understanding of what we can influence and change and what is beyond our scope of influence.


We value the maker, the material and contributors along the supply chain. We come from a position that respects the textile and elevates it to a situation of importance in the design of the garment. The textile is allowed to ‘be’ with its future possible reuse being carefully considered at the outset and we have vowed to minimise textile waste wherever possible.


Our prints are placement designed to fit the cut of the garment, both maximising our print use and minimising waste: we print only what is needed. Styles are engineered so that off-cuts are minimised. You could say we are diametrically opposed to mass fashion in that we choose to design styles that are size inclusive and thereby reduces the chances of over stocking, rather than incremental sizes that lead to wasteful stockpiles of the less common sizes. We consider heritage (narrative and provenance) to deter the inclination to throwaway. We consider multi-function/purpose/style to increase multiple functionality and increase its usefulness within the wardrobe, encouraging less frequent replacement. Fraser Crowe garments are designed for wearing in a way that reduces the need for laundering and therefore extends the usable wearable life of each item. And, because we don’t want our clothes to come at the cost of people or our planet, wherever possible we choose to support our local makers.


In order to better enable reuse of the textile at the end of the item’s lifetime, styles are engineered to retain panels at the largest possible size, thus preserving as much of the original textile length as possible. This is one way off-cuts are minimised or intentionally dimensioned for further purposes. For example, specific off-cut dimensions may be purposely designed to be cut alongside an engineered style to provide input for a secondary product. These targeted leftovers are collected and stored for future use in supplementary products like belts & protective bags for example. We also salvage all the textile and fibre trimmings for eventual reuse within a future paper/felt product. We endeavour to minimise our packaging waste through choosing entirely re-usable or recyclable packaging. Our custom wrappers are printed purposely for shipping our parcels. The salvaged paper leftover by-products are generated during the marking and separating process of our garment cutting process.

1 https://makeuse.nz/