Bigger Picture

Environmental Impact of Laundering our Clothes

Who would have thought that our 21st century laundering habits would have such a detrimental effect on the global eco-system? Yes, our clothes cleaning habits have been causing excessive water and energy wastage and are now jeopardising the health of our oceans.

In sustainable terms, during the whole lifecycle of a garment (1) the largest carbon footprint area occurs during the ‘use’ phase through the washing, drying and ironing of the item.


The convenience of the washing machine and the ‘marketed desire’ for cleanliness has created an acceptance that means we...

Fraser Crowe’s Signature Textiles

Since Fraser Crowe’s design team got together, an appetite for innovation in textile design steered them to developing their own ranges of signature textiles: fabrics exclusive to Fraser Crowe’s collections that are rich in ideas, push boundaries and make the work unique. Consistent themes that run through these limited edition fabrics often acknowledge heritage and recognise the language and history of textiles. Some designs are embedded with narrative, others play with visual contradictions.

Some of the back stories….

Charcoal Drawing 

This rich, ornate design was developed from artist Deborah Crowe’s teenage flower drawings and art school entry...

Fraser Crowe Art Prints for Textiles : thinking through the design process

Fraser Crowe’s unique digital prints on silks and wool are embedded with narrative and provenance. Their key pictorial elements are often based on observations captured photographically; but buried beneath the initial visual impact these prints are engineered to encourage thinking about what’s happening in our environment; and to work on a moving body.

Fraser Crowe textile designs begin development alongside artist Deborah Crowe’s contemporary art and installation practice, in her Auckland studio. Imagery emerges in relation to some aspect of Crowe’s current art practice, drawn from a massive library of images, objects, drawings and collages. Then, in...

Fashion, Art and Friends

a fine art photographer
a contemporary jeweller
a young artist who plays in a punk band
a painter, previously trained as an engineer
a fashion designer
a visual artist
a stevedore got together.

There was homemade pumpkin soup and chocolate cake, attention to detail and, most importantly, a framework of friends working together. This was the collaborative process and vibe Fraser Crowe wanted for their first look book shoot; a relaxed and mutually supportive group of creative individuals at different stages of their careers working in sync, not necessarily working in their foremost genre of creative or logistical practice, but working together all the...